CU has benefitted ‘in every way imaginable’ since hiring Deion Sanders

The buzz from Colorado football joining the Big 12 has not worn off in Boulder, with many analysts singing the praises of Deion Sanders and calling his hiring a smashing success before he has ever coached a down of Pac-12 football.

Count JC Nevils of Mike Farrell Sports among those who are sky-high on Coach Prime. Nevils claimed in his Three and Out column that CU has benefitted “in every way imaginable” since hiring Sanders in December as the Buffs’ new locker room leader.

“With the hiring of Coach Prime, Colorado has benefited in every way imaginable since he stepped foot on campus,” Nevils prefaced before saying, “Not only bringing in a whole new team through the portal filled with talent but also the notoriety, NIL, along with a bunch of other things.”

Pac-12 losing Colorado football, aka ‘the talk of college football,’ a major loss for the conference

Nevils believes the Pac-12 will regret losing the “talk of college football,” CU, especially as it struggles through TV negotiations for its next network contract.

“Colorado is the talk of all of CFB, and to lose that will be a major loss,” Nevils prefaced before saying, “A big reason if not the main, is because of the TV deal. The PAC-12 still has not gotten a deal in place after the ongoing one ends after this season. Not only that, but the sense of urgency and nonchalantness from the commissioner doesn’t make it even better. The Buffs are to be owed 31.7 million over the course of the new TV deal starting in 2025.”

Pac-12’s inability to put pen to paper on a new deal figures to lose the conference more than just the Buffaloes. With Oregon and Washington seemingly Big Ten candidates, and the Big 12 looking at Arizona, ASU, or Utah, the Pac-12 could be extinct before long with George Kliavkoff having no clear direction for it.