As much as Deion Sanders seems dedicated to boosting the “Prime Time” brand, he’s also doing everything possible to benefit the Colorado football program writes Buffaloes Wire’s Stacey Blackwood — who believes that it “shouldn’t come as a surprise” Coach Prime is conducting business in this way.
“It shouldn’t come as a surprise that someone with the profile of Sanders would do his best to pursue something he believed would be beneficial for his program,” Blackwood wrote. As CU athletic director Rick George said, there will be a slew of benefits for the program from a recruiting standpoint that Sanders now unlocks leading a newly-minted Big 12 program.
“I will tell you there’s tremendous benefits for being in the Big 12 for the direction that Coach Prime is going as it relates to recruiting,” George prefaced before saying, “Being able to play in Orlando against UCF, where he’s recruited very heavily. The state of Texas has always been a priority for us, and now playing four teams in that area… I tried to include all of our coaches in this, and Coach Prime certainly and I had conversations about this, as well as I did with other coaches.”
Colorado football becoming a national brand again after years of Pac-12 anonymity
Being in the Big 12, even without national brands like Texas and Oklahoma that are headed for the SEC, is a win for the Colorado football brand; which long suffered in anonymity in the Pac-12, a conference famous for its “after dark” series being an affair worthwhile only for the truest of college football Sickos.
CU is getting into Texas and Florida, sure, but it will also play in a conference that has several programs with hopes and dreams of a College Football Playoff appearance prior to the season instead of one, or at most two, as the Pac-12 has had for the last decade.
Coach Prime is the obvious impetus for all of the immediate attention, but Sanders’ insistence to leave the Pac-12 will benefit Colorado long after he’s gone.