CU athletics now a ‘part-time film production business’
Colorado football head coach Deion Sanders‘ representation, SMAC Entertainment, is set to make the CU athletics program a “part-time film production business” on the Buffaloes’ campus in Boulder according to USA Today’s Brent Schrotenboer.
“The deal turns the athletic department into a part-time film production business on the side and says the producer, SMAC Productions, shall participate in weekly meetings about the project with the Colorado athletic director or his designees,” Schrotenboer prefaced before saying, “In addition to these meetings, the producer is to “meaningfully consult” with CU staff about content of each episode of the series.
“It also gives SMAC Entertainment another big business role on campus. Besides Sanders, the company manages Colorado cornerback-receiver Travis Hunter and Sanders’ two sons on the team, Shedeur and Shilo, who are SMAC clients in deals involving their names, images and likenesses. Schwartz-Morini’s nephew, Sam Morini, is a SMAC employee and Deion Sanders’ day-to-day manager.”
The goal is to bring ‘global exposure’ to the Colorado football program
By nature of having Coach Prime in tow, Colorado football has a far more significant national spotlight — but, as SMAC Entertainment explained in a company press release, the goal is to go higher than that and reach all corners of the globe.
“This documentary gives an unprecedented look at one of the highest-profile college coaching jobs in America,” a spokesperson for SMAC Entertainment said in a statement. “The access and participation from the school and the students will showcase real-time moments of turning a football program around while bringing global exposure to the University of Colorado.”
What this will do is help boost the profile of Travis Hunter, Shedeur Sanders, and/or any other rising star for the Buffs while capturing a number of likely viral moments happening at fall camp; in turn, perhaps, making CU the kind of name-brand program that will be relevant if/when Coach Prime finds his way to his alma mater Florida State, Alabama when Nick Saban retires, or the NFL.