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Twitter split on Coach Prime’s NIL pitch for star Colorado football son

By Andrew Hughes

Twitter was split on whether or not they were a fan of Coach Prime making a public NIL pitch for his star Colorado football son Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
Twitter was split on whether or not they were a fan of Coach Prime making a public NIL pitch for his star Colorado football son Mandatory Credit: Mark J. Rebilas-USA TODAY Sports /
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Twitter was torn on Coach Prime painting watch companies to sign his star Colorado football son, Shedeur Sanders, to an NIL deal after the quarterback flashed his wristwatch to the crowd in Tempe after the Buffs beat ASU 27-24 on a game-winning field goal by Alejandro Mata with 18 seconds left on the clock.

“We’ve just got to get him a lucrative watch deal,” Deion Sanders said (h/t On3). “He can’t keep doing it for free. We got to capitalize. He is my son. We gotta capitalize on the moment, right?”

In this writer’s opinion, you can’t possibly hate how forthright Coach Prime is about helping out his son. With Shedeur being the real deal, amassing 2,020 receiving yards through the first six games of the 2023 season, it’s certainly not nepotism for Coach Prime to leverage his spotlight and business savvy to maximize his son’s earnings. But then again, nepotism isn’t the reason why fans didn’t like the NIL watch deal concept…

Colorado football star Shedeur Sanders’s NIL watch proposal ripped for being a distraction

Many on Twitter shared the notion that Sanders’s proposal was the last thing Coach Prime and Co. need to focus on with a buzzsaw of a Pac-12 slate on the backend of the 2023 Colorado football schedule.

“Worrying about the wrong things,” one user wrote.

“(Laughing my a** off) remember everyone flaming Lanning for saying they’re ‘playing for clicks,'” another user prefaced before saying, “(It) looks like he was right.”

“Get’s beat by actual good teams, and does this when barely beating a 1-4 terrible team,” one Coach Prime hater prefaced before saying, “Top-level cringe.”

To be clear, it wasn’t all bad.

“I don’t root for Colorado, but Coach Prime is awesome,” said one good parent appreciator.

“Haha, that’s the next level of supportive parenting! Congrats,” said another.

“It’s dope,” one realist prefaced before saying, “That’s college football now.”

Buffs victories will hit a whole hell of a lot differently by season’s end if Shedeur and Co. can knock off a currently-ranked Pac-12 team or two on their way to what should be Colorado’s first bowl appearance — outside of the makeshift, five-game 2020 regular season, at least — since 2016.

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