Coach Prime’s stance on NCAA repaying Colorado for stolen jewelry a ‘joke’

Deadspin's Sean Beckwith believes Coach Prime's stance on the NCAA repaying the Colorado football program for stolen jewelry at the Rose Bowl is a "joke" Mandatory Credit: Kirby Lee-USA TODAY Sports
Deadspin's Sean Beckwith believes Coach Prime's stance on the NCAA repaying the Colorado football program for stolen jewelry at the Rose Bowl is a "joke" Mandatory Credit: Kirby Lee-USA TODAY Sports /
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Deadspin’s Sean Beckwith believes Coach Prime’s stance on the NCAA repaying the Colorado football players who had their stolen jewelry at the Rose Bowl during the Buffs’ 28-16 loss to UCLA is a “joke” — referring to Deion Sanders’ desperate plea for the Rose Bowl itself to pay for the lost items.

“Umm, yeah, Coach Prime, about that,” Beckwith prefaced before asking, “Are you unfamiliar with the NCAA? They’re not Lloyd’s of London, or UNICEF. They don’t just hand out money; they don’t even have enough cash for headsets in helmets. Maybe talk to the guys down at the Pasadena Police Department crime lab.

“I heard they got four more detectives on the case. Got them working in shifts. That was a joke, kind of like this next gem from Detective Prime.”

The gem Beckwith was referencing was Coach Prime asking “grandpa,” aka the “grandaddy of them all,” the Rose Bowl — the game is called that, not the venue, as Beckwith would later point out — pay Colorado’s players back.

“Our kids got robbed during the game last week,” Sanders prefaced before saying, “I think that’s a travesty. I would expect the NCAA to do something about that. This is the Rose Bowl. They said the granddaddy of ‘em all, right? I’m sure granddaddy had some money. Grandpa should have some money to give these kids.”

Coach Prime could be a singular force of change as Colorado football head coach in the NCAA

There may not be a head coach better positioned to bring a paradigm shift to the NCAA quite like Coach Prime, who has brought in historic revenue to the city of Boulder and record-breaking T.V. ratings as college football enters a new era in 2024; one with an expanded postseason, two superconferences and another two positioning themselves to be just that as well.

It was Sanders who may have singlehandedly done away with the Pac-12 brand by bringing the Buffs to the Big 12, the former of which was being mis-run enough to cost its members millions in television deal earnings. He can be a catalyst for change next by bringing wholesale changes to the NCAA as a whole.

It just won’t happen over stolen jewelry in California.