Let’s go!
I recently saw a clip today of Coach Prime, and it's everything I love about what’s being built in Boulder right now. In a college football world where some programs are throwing money like it’s Monopoly, Coach Prime is setting a different tone—one that’s about passion, not paychecks.
🔥 The Buffs. For Football Lovers Only. If You Looking for a Bag, Don't Come
— JaKi 🇺🇸 (@JaKiTruth) April 12, 2025
"They come here for the ball. They not coming here because of no check. We don't get down like that. If that's your thought process, this ain't gonna work. Don't come here" pic.twitter.com/ZVN0VC1Ixe
We’re not talking about a program full of NIL-chasers. We’re talking about a squad being built on toughness, hunger, and love for the game. And yeah, I get it—money matters.
But you can’t fake this kind of energy. Coach Prime isn’t here to play the NIL game like everyone else. He’s here to build something real—with guys who love football for what it is. Not the spotlight. Not the money. Just the grind, the process, the team.
What Prime is doing here is different and some will say 'old-school.' It’s not a quick fix. It’s not about flipping a roster every year for the highest bidder (which is what I was afraid of when he joined). It’s about heart. It's about hunger. It’s about building a legacy that will last.
So if you’re just chasing a bag—keep it moving.
But if you’re chasing greatness? Boulder is the right place.