Coach Prime sends strong message on 'Prime Weekend' for Colorado football spring game

13th Annual NFL Honors
13th Annual NFL Honors / Lauren Leigh Bacho/GettyImages

Coach Prime isn't just going to have any old Colorado football Black and Gold spring game in 2024.

No, instead, Deion Sanders, and presumably, the entire Sanders family, will be planning a "Prime Weekend" that will include live performances, a fashion show, and multiple days of celebration on CU's campus.

“So, for our spring game, we’re doing a whole Prime Weekend,” Sanders said to Lil Wayne during Young Money Radio (h/t On3). “We’re having a fashion show on Thursday, something for the boosters on Friday. Then the game on Saturday. We’re doing an afterparty – a white, black, and a Hispanic DJ. We’re going to cover everybody. Then, after the game, we’re doing something with the alumni. Also, maybe, at the halftime of the game or right at the end of the game on the rooftop? We’re going to have somebody. It’s going down. We may cut that into the game so that could be seen with millions of viewers.”

Analyst predicted major changes to Colorado football Black and Gold spring game

When you're right, you're right. Mile High Sports' Mark Knudson was right on the money when he predicted that there'd be major changes to Colorado's Black and Gold spring game; though he was a bit off on some of the details he lightheartedly suggested.

"On the eve of the sold-out Spring Football game at the University of Colorado, Buffs head coach Deion Sanders makes two announcements: First, he’s opening up a new store at the corner of 28th and Arapahoe called 'Prime Time' which will exclusively feature all CU 'Prime' merchandise, plus products that Sanders endorses, like Blenders sunglasses and California almonds," Knudson prefaced before saying, "There will also be two kiosks, one will be operated by Smoothie King – endorsed by Sanders’ quarterback son Shedeur – and the other a promotional station for Restore hair transplants.

"The second announcement has to do with the spring game itself. The slightly altered format will feature the starters, who will wear black jerseys with 'Prime' across the front, against the back-ups, whose white jerseys will feature 'Sub-Prime.' Shedeur, wearing a green jersey with 'Google' on the front and coming off a serious back injury, will only participate in plays that are run inside the red zone – for both squads – and will be off limits to defenders."

The annual Colorado football spring game is going to be anything but ordinary in 2024. Perhaps that should've been expected, though, with Shedeur and Shilo Sanders, and likely Travis Hunter, entering their final season at CU and in college football in general.