Nebraska head coach Matt Rhule claimed that Deion Sanders has been doing great things with Colorado football while speaking to Joel Klatt on "The Joel Klatt Show: A College Football Podcast."
Mainly, getting people to watch the sport in the Mountain West region and around the country in places like Dallas and Atlanta, where Coach Prime was a star in his playing days, who otherwise wouldn't be.
"You take Shedeur, Travis Hunter, all the players they have and you take Coach (Deion) Sanders, they're going to come into our place as a really good football team with dynamic players that you have to compete with," Rhule prefaced before saying, "How good is it for that part of the country to have this game and to have it be on national TV at night?
"How good is it for the game of football? I just don't want football to become this area of the country and this area of the country. I want it to be from coast to coast. I want all 50 states. What Deion (Sanders) has done, in my opinion, is he's made football relevant to maybe people who weren't watching it."
Matt Rhule holds no grudges with Colorado football despite issues in September 2023
Shedeur Sanders famously called out Rhule's Cornhuskers standing on the Colorado Buffaloes logo at midfield in Week 2 of the 2023 season. It seems, though, that Rhule isn't holding a grudge about it with his praise of not only Coach Prime but of Shedeur too.
"The one thing we always have to remember when we talk about Colorado is how great Shedeur is," Rhule said of the "Grown QB." "He (Shedeur) is one of the best football players I've ever coached against. We blitzed him, I think we sacked him like 10 times, we hit him a ton and he stood in there."
Rhule isn't trying any cheap tricks to sell Colorado-Nebraska. In his heart of hearts, he knows the rivalry, and the "Prime Time" angle, will easily do that.