Shedeur Sanders continues to elevate his brand ahead of the NFL Draft. Shedeur will be starring in the newest Gatorade campaign, “Lose More. Win More,” which features Sanders and will include stars like Caitlin Clark, Jayson Tatum, Luka Doncic, and A’ja Wilson.
Superstar: Shedeur Sanders is featured in a new Gatorade ad 🔥👀
— Dov Kleiman (@NFL_DovKleiman) April 23, 2025
Many believe Sanders will be the face of the NFL.
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Sanders has built an impressive brand portfolio, with partnerships like Nike, Beats by Dre, Google, Panini, and Polo Ralph Lauren. His collaboration with Gatorade actually began in 2022 during his time at Jackson State, marking him as the first HBCU athlete to sign with the brand.
I think this is great for Shedeur and great for football. The NFL is clearly hungry for new faces to carry the league forward—and Shedeur fits that mold. Not just because of the name, numbers or commercials, but because he’s truly authentic.
Guys like Travis Hunter, Ashton Jeanty, and even Alabama’s Jalen Milroe are part of this new wave. They're electric, marketable, and they love the game. The league should be thrilled.
We got to see Shedeur up close in Boulder—and now the world will see him on the big stage. This is all very exciting for us Buff fans. These next two days are going to be a dream.
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