Jerry Jones and Deion Sanders played game of media chicken with bogus Cowboys rumors

Deion Sanders and Jerry Jones fooled a few, but ultimately many caught on to their games right as the Cowboys rumor sprouted
Deion Sanders and Jerry Jones fooled a few, but ultimately many caught on to their games right as the Cowboys rumor sprouted | Tim Heitman-Imagn Images

Jerry Jones was never serious about hiring Deion Sanders for the Dallas Cowboys' head coaching position. Coach Prime may have never been serious about making an NFL jump either.

Jones was dismissive of the rumor on Monday in a way that confirms everyone wasted their time covering it.

"Though Jones and Sanders spoke briefly about the job, and Sanders was at one point the betting favorite, Sanders never had an official interview. Jones confirmed Monday that, though he and his son said they 'think the world of' Sanders, he was never a serious candidate for the job," Yahoo Sports' Ryan Young relayed.

Jones was presumably conning the media into a dead-end path, and Sanders presumably leveraged the Cowboys' job to extract more money from Colorado.

Jones's plan worked. The Cowboys' coaching search started with headlines on Coach Prime to throw off the scent of an internal hire. Brian Schottenheimer doesn't have much approval, but many would've been more opposed to Deion. So Jones got what he wanted.

But Sanders didn't. There's still no contract extension as promised. Coach Prime isn't getting the necessary resources to compete on a national scale outside of what could turn out to be a fluke nine-win year in 2024 that featured two top-five NFL draft talents.

Who knows where Sanders will go if he isn't satisfied with CU's compensation offering? He's shut down the NFL option and has terms of being a coach that aren't acceptable at most schools.

All we know is that KOA Colorado's Benjamin Allbright and The Landry Hat's Jerry Trotta both clocked Jones and Sanders for orchestrating this hoax.

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