Deion Sanders will have his oldest son, Deion "Bucky" Sanders Jr., with him at the Colorado football program indefinitely moving forward according to BuffsBeat's Josh Tolle.
"While this prospect may not be well-received by everyone, it is a reality that Deion Jr. and his family's presence will continue to be significant in the Colorado football scene," Tolle wrote of Bucky's role as the "mastermind" behind Well Off Media.
Thus far, Sanders has been more than a "T-shirt fan" of the Buffs. Bucky has been Coach Prime's PR arm since becoming a head coach at the collegiate level, and in Boulder particularly, he has been a staunch defender of the family.
Deion Jr. went at the throats of Mike Farrell (of the Mike Farrell Sports brand) and QB coach Quincy Avery, calling them both "b****-made."
Deion Sanders Jr. sets Colorado football apart from other schools' in-house coverage of their teams
Well Off Media is a window into the Buffs locker room and practice. Sure, it doesn't tell the whole story of what goes on in that locker room, but there's enough evidence of what the program is doing to give fans an accurate outlook of how CU will do on the field.
Deion Jr.'s coverage of the program takes full advantage of the opportunities afforded in the NIL era, and it also sets Colorado apart from almost anyone else. The production value is top-notch and it provides an official narrative from the team in a way most coaches don't go through the effort to do.
Coach Prime's performative nature certainly makes the material worth filming too. Plenty of coaches lack charisma that'd be engaging to the masses in the way Deion's is.
Perhaps long after Shedeur and Shilo's tenures in Boulder, Bucky will be a presence with the program alongside his father.