Deion Sanders pulled the ultimate genius move to protect his Colorado football team
Deion Sanders flipped the script on the media ahead of his Colorado football program's Week 1 opener against North Dakota State. Shilo's legal problems and injury concerns, Warren Sapp's troubled past, and the bombshell Athlon Sports locker room report have been swept under the rug.
Instead, we're talking about The Denver Post's Sean Keeler and his inability to have his questions answered at CU football events. He can still go, he just can't ask questions to members of Coach Prime's staff.
Every reporter is weighing in on that, whether it be Paul Finebaum, Heather Dinich, or the local news. Search engines are prioritizing getting that information to you.
Checkmate. Sanders has played the media like a modern day Geppetto. The focus is off of his team and on the media itself. They're all worried about Colorado's precious access, meanwhile Sanders understands that he's the one holding all the cards.
No one is even worried about North Dakota State. There's no hype for the Bison to pull off the upset anymore after All-American safety Cole Wisniewski had foot surgery. In fact, "Is North Dakota State good at football" was a trending Google search. Just remember, the public isn't hearing about them because the media is falling over itself at the thought of one of their own being banned from asking questions.
That was Sanders' doing.
Deion Sanders risking unrivaled media firestorm if things don't go well for Colorado football in 2024
This can be a brutal fall on all social media and throughout the state of Colorado if Sanders' Buffs don't reach their six-win goal in 2024. By poking the bear and not only taking aim at Keeler but the local CBS affiliate, Coach Prime is going to be a massive target should the losing continue in Boulder.
All the headlines will be hateful. The narratives will be unrelenting. Sanders has invited historic criticism for doing what most coaches wouldn't dream of.
But if the team gets on a roll after being secondary to the media's own obsession with itself? Mission accomplished.